This Sunday is one of those international awareness days you don’t hear much about. Football teams won’t wear a particular color, Google won’t change its logo and newspapers probably won’t devote their front page to the cause. But its importance and relevance are nonetheless profound.
Sunday is the World Day of Remembrance for Road Traffic Victims. For most of us, this topic needs no introduction: we’ve all likely had a brush with a traffic accident at some point in our lives; and worse, we all likely know someone who’s been seriously injured, if not killed, in an accident. The impact of these severe injuries and deaths can reverberate across families and communities – their pain immediate yet long-lasting, their shock hard-to-imagine yet overwhelmingly real.