NexThought Monday – Warby Parker Blurring Lines Between ‘Social’ and ‘Business’: Glasses firm takes BOGO model to new heights

Last month, determined to keep up with the latest trend in hipster eyewear, I purchased my first pair of Warby Parker glasses. Warby was all the buzz among vision-impaired colleagues and friends, boasting styles and prices that were uniquely embraced on both sides of the East River -– a rare feat for a New York City population known for making a mainstream trend out of resisting mainstream trends. And, of course, there’s its social mission: A “buy one, give one” model that has become a major selling point for companies trying to reach more socially conscious consumers.

But Warby’s success hinges on more than its product and mission, demonstrating a new and very simple kind of “corporate social responsibility” that companies can no longer afford to take lightly.

Full article on Next Billion 

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